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How it's measured

Where the data comes from

Every night we scrape the full catalog of Tira, Nykaa and Purplle, archive an immutable raw copy, and structure it into one warehouse. Numbers re-derive over whatever you filter.

Price & discount

Straight from each shop. Discount is computed:

discount % = (MRP − selling price) / MRP × 100

Cross-platform match

Linked first by shared EAN barcode (checksum-validated), then the remainder by a multimodal model on image + brand + title + size. Big price spreads flag either arbitrage or a mismatch to inspect.

Velocity (estimated sales)

No platform reports units. We infer them and tag confidence:

units ≈ stock drop since yesterday → High units ≈ new reviews × k (calibrated) → Low

A restock hides a day's sales → Medium. Tira & Purplle expose no stock, so their velocity is review-based (Low).

Expiry

From Nykaa & Tira product pages on a rotating cadence; the current view carries forward the last known date. Purplle exposes none.